{"id":2343,"date":"2025-01-06T16:49:44","date_gmt":"2025-01-06T09:49:44","guid":{"rendered":"https:\/\/aikip.hybridco.ca\/product\/thuc-tien-kinh-doanh\/"},"modified":"2025-04-11T17:41:11","modified_gmt":"2025-04-11T10:41:11","slug":"thuc-tien-kinh-doanh","status":"publish","type":"product","link":"https:\/\/aikip.io\/en\/product\/thuc-tien-kinh-doanh\/","title":{"rendered":"Business in Practice"},"content":{"rendered":"<p>This course combines theory, practice and current business skills, all presented using information from real experts. Business Advantage also includes specific business-related outcomes, making the material relevant and engaging. The course is adapted from the \u201cBusiness Advantage Advanced\u201d series by Martin Lisboa and Michael Handford. Topics include: Introducing new technologies; Maintaining market presence; Continuing innovations; Being proficient in a global language.<\/p>\n<h3>Course level: 7<\/h3>\n<h4>Video Lesson: Global Communication<\/h4>\n<ul>\n<li>Title: Communication and Beyond<\/li>\n<li>Description: An executive from Broadcom speaks about the scope of what the company does.<\/li>\n<li>Level: 4<\/li>\n<\/ul>\n<h4>Video Lesson: Global Communication<\/h4>\n<ul>\n<li>Title: What is Near Field Communication?<\/li>\n<li>Description: An executive from Broadcom speaks about the role of NFC in wireless technology.<\/li>\n<li>Level: 4<\/li>\n<\/ul>\n<h4>Video Lesson: Global Communication<\/h4>\n<ul>\n<li>Title: Technology Behind Mobile Wallets<\/li>\n<li>Description: An executive from Broadcom speaks about the practicality of wireless transactions.<\/li>\n<li>Level: 4<\/li>\n<\/ul>\n<h4>Video Lesson: Global Marketing Strategies<\/h4>\n<ul>\n<li>Title: Customizing Products by Region<\/li>\n<li>Description: An executive from Broadcom speaks about modifying the product to suit the needs people in different regions.<\/li>\n<li>Level: 4<\/li>\n<\/ul>\n<h4>Video Lesson: Global Marketing Strategies<\/h4>\n<ul>\n<li>Title: Introducing Technology in a New Market<\/li>\n<li>Description: An executive from Broadcom speaks about a possible product market.<\/li>\n<li>Level: 1<\/li>\n<\/ul>\n<h4>Video Lesson: Global Marketing Strategies<\/h4>\n<ul>\n<li>Title: Entering New and Unique Regional Markets<\/li>\n<li>Description: An executive from Broadcom speaks about the challenges the company faces having markets in other locations.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: Global Marketing Strategies<\/h4>\n<ul>\n<li>Title: Doing Business in Other Countries<\/li>\n<li>Description: An executive from Broadcom speaks about the steps it had to take for the company to do business in another country.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: Global Marketing Strategies<\/h4>\n<ul>\n<li>Title: A Company&#039;s Market Strategy<\/li>\n<li>Description: Students are asked about the strategies used by Broadcom in establishing a customer base.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: The Business of Transformation<\/h4>\n<ul>\n<li>Title: Transforming Abandoned London Underground Stations<\/li>\n<li>Description: A CEO talks about the business potential of disused train stations.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: The Business of Transformation<\/h4>\n<ul>\n<li>Title: The Business Plan<\/li>\n<li>Description: A CEO discusses the considerations of making profits out of abandoned train stations.<\/li>\n<li>Level: 4<\/li>\n<\/ul>\n<h4>Video Lesson: The Business of Transformation<\/h4>\n<ul>\n<li>Title: Financing a Business<\/li>\n<li>Description: A CEO elaborates on his strategy in funding his businesses that support each other.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: The Business of Transformation<\/h4>\n<ul>\n<li>Title: Risk and Planning<\/li>\n<li>Description: A CEO discusses why there is always good output when there is good planning and preparation.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: The Business of Transformation<\/h4>\n<ul>\n<li>Title: Having a Good Team<\/li>\n<li>Description: A CEO talks about the people he works with and how they handle tasks.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: Factors that Affect Business<\/h4>\n<ul>\n<li>Title: The People and the Politics<\/li>\n<li>Description: A CEO speaks about his process in connecting the right stakeholders to upcoming projects.<\/li>\n<li>Level: 4<\/li>\n<\/ul>\n<h4>Video Lesson: Factors that Affect Business<\/h4>\n<ul>\n<li>Title: The Public Reaction<\/li>\n<li>Description: A CEO describes how people&#039;s views about a project changed over time.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: Factors that Affect Business<\/h4>\n<ul>\n<li>Title: Learning from Experience<\/li>\n<li>Description: A CEO shares what he has learned from working on a major project.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: Factors that Affect Business<\/h4>\n<ul>\n<li>Title: The Qualities of a Businessman<\/li>\n<li>Description: Students talk about the character of a CEO and how it helped in making a project successful.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: Crisis Management<\/h4>\n<ul>\n<li>Title: The Role of a Travel Organization<\/li>\n<li>Description: The top executives of UK&#039;s oldest travel association discuss their organization&#039;s role in the industry.<\/li>\n<li>Level: 5<\/li>\n<\/ul>\n<h4>Video Lesson: Crisis Management<\/h4>\n<ul>\n<li>Title: Dealing with Crisis in Transportation<\/li>\n<li>Description: An executive describes his role and the steps being followed in transporting people during a crisis.<\/li>\n<li>Level: 4<\/li>\n<\/ul>\n<h4>Video Lesson: Crisis Management<\/h4>\n<ul>\n<li>Title: Crisis Management for the Travel Industry<\/li>\n<li>Description: Company executives describe how a volcanic eruption inspired the creation of ITM Phoenix.<\/li>\n<li>Level: 4<\/li>\n<\/ul>\n<h4>Video Lesson: Crisis Management<\/h4>\n<ul>\n<li>Title: Getting Help During a Crisis<\/li>\n<li>Description: Business school students are asked if the involvement of a travel organization is essential in times of trouble.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: Business Language and Communication<\/h4>\n<ul>\n<li>Title: English as a Professional Language<\/li>\n<li>Description: The head of a human management resource group describes how English changed his job in many ways.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: Business Language and Communication<\/h4>\n<ul>\n<li>Title: The Languages of an International Organization<\/li>\n<li>Description: The head of a human resource management group explains the main languages that are used in his organization.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: Business Language and Communication<\/h4>\n<ul>\n<li>Title: Knowing the Common Language in the Workplace<\/li>\n<li>Description: The head of a human resource management group believes that English knowledge is the employees&#039; responsibility.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: Business Language and Communication<\/h4>\n<ul>\n<li>Title: Miscommunication between Speakers of an International Language<\/li>\n<li>Description: The head of a human resource management group believes that flexibility is essential to deal with misunderstandings.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: The Importance of English Proficiency<\/h4>\n<ul>\n<li>Title: The Rise of a Global Language in Business<\/li>\n<li>Description: The head of a human management resource group explains why more companies are starting to use English in the workplace.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: The Importance of English Proficiency<\/h4>\n<ul>\n<li>Title: Adopting an International Language in the Workplace<\/li>\n<li>Description: The head of a human management resource group outlines the factors to be considered in choosing a common language.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: The Importance of English Proficiency<\/h4>\n<ul>\n<li>Title: English as an International Language<\/li>\n<li>Description: The head of a human resource management group explains why English proficiency is important when working for the OECD.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: The Importance of English Proficiency<\/h4>\n<ul>\n<li>Title: The Pros and Cons of a Common Language in the Workplace<\/li>\n<li>Description: A young man talks about the advantages of using a common language at work and how it bridges miscommunication.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: Product Design and Innovation<\/h4>\n<ul>\n<li>Title: Developing Race Cars and Aerodynamics<\/li>\n<li>Description: The CEO of Williams F1 describes the kind of vehicles being developed by his company.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: Product Design and Innovation<\/h4>\n<ul>\n<li>Title: Hybrid Systems Technologies<\/li>\n<li>Description: A company executive explains why his team remains the most capable in in-house battery management.<\/li>\n<li>Level: 4<\/li>\n<\/ul>\n<h4>Video Lesson: Product Design and Innovation<\/h4>\n<ul>\n<li>Title: New Regulations Inspire Hybrid Race Cars<\/li>\n<li>Description: A company executive explains where the idea for developing hybrid systems came from.<\/li>\n<li>Level: 4<\/li>\n<\/ul>\n<h4>Video Lesson: Successful Innovations<\/h4>\n<ul>\n<li>Title: Elements of Successful Innovation<\/li>\n<li>Description: A company executive talks about how involves having a can-do innovation attitude and being creative in the right areas.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: Successful Innovations<\/h4>\n<ul>\n<li>Title: The Hybrids Technology and Public Transportation<\/li>\n<li>Description: A company executive explains how the technology used in race cars is applied in other types of vehicles.<\/li>\n<li>Level: 4<\/li>\n<\/ul>\n<h4>Video Lesson: Successful Innovations<\/h4>\n<ul>\n<li>Title: Road Safety Simulator<\/li>\n<li>Description: A company executive describes how a technology center helps to promote safe driving in Qatar.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: Continuing Innovation<\/h4>\n<ul>\n<li>Title: Some Difficulties in Technological Innovation<\/li>\n<li>Description: A company executive outlines the challenges encountered in developing new products.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: Continuing Innovation<\/h4>\n<ul>\n<li>Title: Improving and Doing Exceptional Things<\/li>\n<li>Description: A company executive explains why it&#039;s important to adapt to changes and always move forward.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: Continuing Innovation<\/h4>\n<ul>\n<li>Title: Encouragement Towards Innovation<\/li>\n<li>Description: Students speak their views on how companies can continue to innovate and develop products.<\/li>\n<li>Level: 4<\/li>\n<\/ul>\n<h4>Video Lesson: Import-Export Business<\/h4>\n<ul>\n<li>Title: A Business in Agriculture<\/li>\n<li>Description: Managing director David Sheppard describes talks about his company and what products it offers.<\/li>\n<li>Level: 7<\/li>\n<\/ul>\n<h4>Video Lesson: Import-Export Business<\/h4>\n<ul>\n<li>Title: The Effect of Exchange Rates<\/li>\n<li>Description: The managing director of a company talks about how different currencies affect business transactions.<\/li>\n<li>Level: 5<\/li>\n<\/ul>\n<h4>Video Lesson: Import-Export Business<\/h4>\n<ul>\n<li>Title: The Effect of Interest Rates<\/li>\n<li>Description: The managing director of a company shares how competitive interest rates make their business profitable.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: Import-Export Business<\/h4>\n<ul>\n<li>Title: The Effect of Taxation<\/li>\n<li>Description: The managing director of a company talks about how corporate taxes affect the handling of profits.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: Maintaining Market Presence<\/h4>\n<ul>\n<li>Title: Market Influences<\/li>\n<li>Description: The managing director of a company describes how supermarkets play a role in the pricing and sales of a product.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: Maintaining Market Presence<\/h4>\n<ul>\n<li>Title: An Unexpected Cost<\/li>\n<li>Description: A managing director describes how a regulation in the agricultural industry caused additional expenses to his company.<\/li>\n<li>Level: 4<\/li>\n<\/ul>\n<h4>Video Lesson: Maintaining Market Presence<\/h4>\n<ul>\n<li>Title: The Future of the Cereal Production Industry<\/li>\n<li>Description: The managing director of a company shares his opinion on how he sees this type of business in the years ahead.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: Maintaining Market Presence<\/h4>\n<ul>\n<li>Title: Dealing with Financial Issues<\/li>\n<li>Description: Students suggest actions on how a company should handle financial problems.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: Sustainable Development<\/h4>\n<ul>\n<li>Title: Taking a Leadership Program for Sustainability<\/li>\n<li>Description: A director explains the benefits of having a program that helps leaders understand the challenges of sustainability.<\/li>\n<li>Level: 4<\/li>\n<\/ul>\n<h4>Video Lesson: Sustainable Development<\/h4>\n<ul>\n<li>Title: How Organizations Benefit from Being Sustainable<\/li>\n<li>Description: A director explains that being sustainable has its advantages but does not always work in favor of the organization.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: Sustainable Development<\/h4>\n<ul>\n<li>Title: The Role of an Organization in Sustainability<\/li>\n<li>Description: A director describes the areas and conditions being studied by the students of a leadership program.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: Sustainable Development<\/h4>\n<ul>\n<li>Title: Organizations That Make an Impact<\/li>\n<li>Description: A director speaks about working with influential global companies on making changes in order to solve problems.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: Sustainability in Practice<\/h4>\n<ul>\n<li>Title: A Sustainability Leadership Program for Employees<\/li>\n<li>Description: Employees from companies around the world talk about why they joined the Cambridge leadership program.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: Sustainability in Practice<\/h4>\n<ul>\n<li>Title: Best Examples of Sustainability in Practice<\/li>\n<li>Description: A director names some companies that are successful in being sustainable.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: Sustainability in Practice<\/h4>\n<ul>\n<li>Title: The Role of the Individual<\/li>\n<li>Description: A director discusses why a consumer plays an important role in investigating companies.<\/li>\n<li>Level: 3<\/li>\n<\/ul>\n<h4>Video Lesson: Sustainability in Practice<\/h4>\n<ul>\n<li>Title: Future Challenges Faced by Business Leaders<\/li>\n<li>Description: A director shares her thoughts about people&#039;s attitudes toward the three pillars of sustainability.<\/li>\n<li>Level: 4<\/li>\n<\/ul>\n<h4>Video Lesson: Sustainability in Practice<\/h4>\n<ul>\n<li>Title: The Importance of Sustainability to Companies<\/li>\n<li>Description: Students explain why they think it is important for companies to be sustainable.<\/li>\n<li>Level: 3<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p class='aikip-course-by'>Course of <a href='\/en\/english-central\/'>English 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