Khóa học này kết hợp lý thuyết, thực hành và kỹ năng kinh doanh hiện tại, tất cả đều được trình bày bằng cách sử dụng thông tin từ các chuyên gia thực sự. Business Advantage cũng chứa các kết quả liên quan đến kinh doanh cụ thể, giúp tài liệu trở nên phù hợp và hấp dẫn. Khóa học được điều chỉnh từ loạt sách “Business Advantage Advanced” của Martin Lisboa và Michael Handford. Các chủ đề bao gồm: Introducing new technologies; Maintaining market presence; Continuing innovations; Being proficient in a global language.
Course level: 7
Video Lesson: Global Communication
- Title: Communication and Beyond
- Description: An executive from Broadcom speaks about the scope of what the company does.
- Level: 4
Video Lesson: Global Communication
- Title: What is Near Field Communication?
- Description: An executive from Broadcom speaks about the role of NFC in wireless technology.
- Level: 4
Video Lesson: Global Communication
- Title: Technology Behind Mobile Wallets
- Description: An executive from Broadcom speaks about the practicality of wireless transactions.
- Level: 4
Video Lesson: Global Marketing Strategies
- Title: Customising Products by Region
- Description: An executive from Broadcom speaks about modifying the product to suit the needs people in different regions.
- Level: 4
Video Lesson: Global Marketing Strategies
- Title: Introducing Technology in a New Market
- Description: An executive from Broadcom speaks about a possible product market.
- Level: 1
Video Lesson: Global Marketing Strategies
- Title: Entering New and Unique Regional Markets
- Description: An executive from Broadcom speaks about the challenges the company faces having markets in other locations.
- Level: 3
Video Lesson: Global Marketing Strategies
- Title: Doing Business in Other Countries
- Description: An executive from Broadcom speaks about the steps it had to take for the company to do business in another country.
- Level: 3
Video Lesson: Global Marketing Strategies
- Title: A Company’s Market Strategy
- Description: Students are asked about the strategies used by Broadcom in establishing a customer base.
- Level: 3
Video Lesson: The Business of Transformation
- Title: Transforming Abandoned London Underground Stations
- Description: A CEO talks about the business potential of disused train stations.
- Level: 3
Video Lesson: The Business of Transformation
- Title: The Business Plan
- Description: A CEO discusses the feasibility of making profits out of abandoned train stations.
- Level: 4
Video Lesson: The Business of Transformation
- Title: Financing a Business
- Description: A CEO elaborates on his strategy in funding his businesses that support each other.
- Level: 3
Video Lesson: The Business of Transformation
- Title: Risk and Planning
- Description: A CEO discusses why there is always good output when there is good planning and preparation.
- Level: 3
Video Lesson: The Business of Transformation
- Title: Having a Good Team
- Description: A CEO talks about the people he works with and how they handle tasks.
- Level: 3
Video Lesson: Factors that Affect Business
- Title: The People and the Politics
- Description: A CEO speaks about his process in connecting the right stakeholders to upcoming projects.
- Level: 4
Video Lesson: Factors that Affect Business
- Title: The Public Reaction
- Description: A CEO describes how people’s views about a project changed over time.
- Level: 3
Video Lesson: Factors that Affect Business
- Title: Learning from Experience
- Description: A CEO shares what he has learned from working on a major project.
- Level: 3
Video Lesson: Factors that Affect Business
- Title: The Qualities of a Businessman
- Description: Students talk about the character of a CEO and how it helped in making a project successful.
- Level: 3
Video Lesson: Crisis Management
- Title: The Role of a Travel Organisation
- Description: The top executives of UK’s oldest travel association discuss their organisation’s role in the industry.
- Level: 5
Video Lesson: Crisis Management
- Title: Dealing with Crisis in Transportation
- Description: An executive describes his role and the steps being followed in transporting people during a crisis.
- Level: 4
Video Lesson: Crisis Management
- Title: Crisis Management for the Travel Industry
- Description: Company executives describe how a volcanic eruption inspired the creation of ITM Phoenix.
- Level: 4
Video Lesson: Crisis Management
- Title: Getting Help During a Crisis
- Description: Business school students are asked if the involvement of a travel organisation is essential in times of trouble.
- Level: 3
Video Lesson: Business Language and Communication
- Title: English as a Professional Language
- Description: The head of a human management resource group describes how English changed his job in many ways.
- Level: 3
Video Lesson: Business Language and Communication
- Title: The Languages of an International Organisation
- Description: The head of a human management resource group explains the main languages that are used in his organisation.
- Level: 3
Video Lesson: Business Language and Communication
- Title: Knowing the Common Language in the Workplace
- Description: The head of a human management resource group believes that English knowledge is the employees’ responsibility.
- Level: 3
Video Lesson: Business Language and Communication
- Title: Miscommunication between Speakers of an International Language
- Description: The head of a human management resource group believes that flexibility is essential to deal with misunderstandings.
- Level: 3
Video Lesson: The Importance of English Proficiency
- Title: The Rise of a Global Language in Business
- Description: The head of a human management resource group explains why more companies are starting to use English in the workplace.
- Level: 3
Video Lesson: The Importance of English Proficiency
- Title: Adopting an International Language in the Workplace
- Description: The head of a human management resource group outlines the factors to be considered in choosing a common language.
- Level: 3
Video Lesson: The Importance of English Proficiency
- Title: English as an International Language
- Description: The head of a human management resource group explains why English proficiency is important when working for the OECD.
- Level: 3
Video Lesson: The Importance of English Proficiency
- Title: The Pros and Cons of a Common Language in the Workplace
- Description: A young man talks about the advantages of using a common language at work and how it bridges miscommunication.
- Level: 3
Video Lesson: Product Design and Innovation
- Title: Developing Race Cars and Aerodynamics
- Description: The CEO of Williams F1 describes the kind of vehicles being developed by his company.
- Level: 3
Video Lesson: Product Design and Innovation
- Title: Hybrid Systems Technologies
- Description: A company executive explains why his team remains the most capable in in-house battery management.
- Level: 4
Video Lesson: Product Design and Innovation
- Title: New Regulations Inspire Hybrid Race Cars
- Description: A company executive explains where the idea for developing hybrid systems came from.
- Level: 4
Video Lesson: Successful Innovations
- Title: Elements of Successful Innovation
- Description: A company executive talks about how innovation involves having a can-do attitude and being creative in the right areas.
- Level: 3
Video Lesson: Successful Innovations
- Title: The Hybrids Technology and Public Transportation
- Description: A company executive explains how the technology used in race cars is applied in other types of vehicles.
- Level: 4
Video Lesson: Successful Innovations
- Title: Road Safety Simulator
- Description: A company executive describes how a technology centre helps to promote safe driving in Qatar.
- Level: 3
Video Lesson: Continuing Innovation
- Title: Some Difficulties in Technological Innovation
- Description: A company executive outlines the challenges encountered in developing new products.
- Level: 3
Video Lesson: Continuing Innovation
- Title: Improving and Doing Exceptional Things
- Description: A company executive explains why it’s important to adapt to changes and always move forward.
- Level: 3
Video Lesson: Continuing Innovation
- Title: Encouragement Towards Innovation
- Description: Students speak their views on how companies can continue to innovate and develop products.
- Level: 4
Video Lesson: Import-Export Business
- Title: A Business in Agriculture
- Description: Managing director David Sheppard describes talks about his company and what products it offers.
- Level: 7
Video Lesson: Import-Export Business
- Title: The Effect of Exchange Rates
- Description: The managing director of a company talks about how different currencies affect business transactions.
- Level: 5
Video Lesson: Import-Export Business
- Title: The Effect of Interest Rates
- Description: The managing director of a company shares how competitive interest rates make their business profitable.
- Level: 3
Video Lesson: Import-Export Business
- Title: The Effect of Taxation
- Description: The managing director of a company talks about how corporate taxes affect the handling of profits.
- Level: 3
Video Lesson: Maintaining Market Presence
- Title: Market Influences
- Description: The managing director of a company describes how supermarkets play a role in the pricing and sales of a product.
- Level: 3
Video Lesson: Maintaining Market Presence
- Title: An Unexpected Cost
- Description: A managing director describes how a regulation in the agricultural industry caused additional expenses to his company.
- Level: 4
Video Lesson: Maintaining Market Presence
- Title: The Future of the Cereal Production Industry
- Description: The managing director of a company shares his opinion on how he sees this type of business in the years ahead.
- Level: 3
Video Lesson: Maintaining Market Presence
- Title: Dealing with Financial Issues
- Description: Students suggest actions on how a company should handle financial problems.
- Level: 3
Video Lesson: Sustainable Development
- Title: Taking a Leadership Program for Sustainability
- Description: A director explains the benefits of having a programme that helps leaders understand the challenges of sustainability.
- Level: 4
Video Lesson: Sustainable Development
- Title: How Organisations Benefit from Being Sustainable
- Description: A director explains that being sustainable has its advantages but does not always work in favor to the organisation.
- Level: 3
Video Lesson: Sustainable Development
- Title: The Role of an Organisation in Sustainability
- Description: A director describes the areas and conditions being studied by the students of a leadership programme.
- Level: 3
Video Lesson: Sustainable Development
- Title: Organisations That Make an Impact
- Description: A director speaks about working with influential global companies on making changes in order to solve problems.
- Level: 3
Video Lesson: Sustainability in Practice
- Title: A Sustainability Leadership Programme for Employees
- Description: Employees from companies around the world talk about why they joined the Cambridge leadership programme.
- Level: 3
Video Lesson: Sustainability in Practice
- Title: Best Examples of Sustainability in Practice
- Description: A director names some companies that are successful in being sustainable.
- Level: 3
Video Lesson: Sustainability in Practice
- Title: The Role of the Individual
- Description: A director discusses why a consumer plays an important role in influencing companies.
- Level: 3
Video Lesson: Sustainability in Practice
- Title: Future Challenges Faced by Business Leaders
- Description: A director shares her thoughts about people’s attitudes toward the three pillars of sustainability.
- Level: 4
Video Lesson: Sustainability in Practice
- Title: The Importance of Sustainability to Companies
- Description: Students explain why they think it is important for companies to be sustainable.
- Level: 3
