This course combines theory, practice and current business skills, all presented using information from real experts. Business Advantage also includes specific business-related outcomes, making the material relevant and engaging. The course is adapted from the “Business Advantage Advanced” series by Martin Lisboa and Michael Handford. Topics include: Introducing new technologies; Maintaining market presence; Continuing innovations; Being proficient in a global language.
Course level: 7
Video Lesson: Global Communication
- Title: Communication and Beyond
- Description: An executive from Broadcom speaks about the scope of what the company does.
- Level: 4
Video Lesson: Global Communication
- Title: What is Near Field Communication?
- Description: An executive from Broadcom speaks about the role of NFC in wireless technology.
- Level: 4
Video Lesson: Global Communication
- Title: Technology Behind Mobile Wallets
- Description: An executive from Broadcom speaks about the practicality of wireless transactions.
- Level: 4
Video Lesson: Global Marketing Strategies
- Title: Customizing Products by Region
- Description: An executive from Broadcom speaks about modifying the product to suit the needs people in different regions.
- Level: 4
Video Lesson: Global Marketing Strategies
- Title: Introducing Technology in a New Market
- Description: An executive from Broadcom speaks about a possible product market.
- Level: 1
Video Lesson: Global Marketing Strategies
- Title: Entering New and Unique Regional Markets
- Description: An executive from Broadcom speaks about the challenges the company faces having markets in other locations.
- Level: 3
Video Lesson: Global Marketing Strategies
- Title: Doing Business in Other Countries
- Description: An executive from Broadcom speaks about the steps it had to take for the company to do business in another country.
- Level: 3
Video Lesson: Global Marketing Strategies
- Title: A Company's Market Strategy
- Description: Students are asked about the strategies used by Broadcom in establishing a customer base.
- Level: 3
Video Lesson: The Business of Transformation
- Title: Transforming Abandoned London Underground Stations
- Description: A CEO talks about the business potential of disused train stations.
- Level: 3
Video Lesson: The Business of Transformation
- Title: The Business Plan
- Description: A CEO discusses the considerations of making profits out of abandoned train stations.
- Level: 4
Video Lesson: The Business of Transformation
- Title: Financing a Business
- Description: A CEO elaborates on his strategy in funding his businesses that support each other.
- Level: 3
Video Lesson: The Business of Transformation
- Title: Risk and Planning
- Description: A CEO discusses why there is always good output when there is good planning and preparation.
- Level: 3
Video Lesson: The Business of Transformation
- Title: Having a Good Team
- Description: A CEO talks about the people he works with and how they handle tasks.
- Level: 3
Video Lesson: Factors that Affect Business
- Title: The People and the Politics
- Description: A CEO speaks about his process in connecting the right stakeholders to upcoming projects.
- Level: 4
Video Lesson: Factors that Affect Business
- Title: The Public Reaction
- Description: A CEO describes how people's views about a project changed over time.
- Level: 3
Video Lesson: Factors that Affect Business
- Title: Learning from Experience
- Description: A CEO shares what he has learned from working on a major project.
- Level: 3
Video Lesson: Factors that Affect Business
- Title: The Qualities of a Businessman
- Description: Students talk about the character of a CEO and how it helped in making a project successful.
- Level: 3
Video Lesson: Crisis Management
- Title: The Role of a Travel Organization
- Description: The top executives of UK's oldest travel association discuss their organization's role in the industry.
- Level: 5
Video Lesson: Crisis Management
- Title: Dealing with Crisis in Transportation
- Description: An executive describes his role and the steps being followed in transporting people during a crisis.
- Level: 4
Video Lesson: Crisis Management
- Title: Crisis Management for the Travel Industry
- Description: Company executives describe how a volcanic eruption inspired the creation of ITM Phoenix.
- Level: 4
Video Lesson: Crisis Management
- Title: Getting Help During a Crisis
- Description: Business school students are asked if the involvement of a travel organization is essential in times of trouble.
- Level: 3
Video Lesson: Business Language and Communication
- Title: English as a Professional Language
- Description: The head of a human management resource group describes how English changed his job in many ways.
- Level: 3
Video Lesson: Business Language and Communication
- Title: The Languages of an International Organization
- Description: The head of a human resource management group explains the main languages that are used in his organization.
- Level: 3
Video Lesson: Business Language and Communication
- Title: Knowing the Common Language in the Workplace
- Description: The head of a human resource management group believes that English knowledge is the employees' responsibility.
- Level: 3
Video Lesson: Business Language and Communication
- Title: Miscommunication between Speakers of an International Language
- Description: The head of a human resource management group believes that flexibility is essential to deal with misunderstandings.
- Level: 3
Video Lesson: The Importance of English Proficiency
- Title: The Rise of a Global Language in Business
- Description: The head of a human management resource group explains why more companies are starting to use English in the workplace.
- Level: 3
Video Lesson: The Importance of English Proficiency
- Title: Adopting an International Language in the Workplace
- Description: The head of a human management resource group outlines the factors to be considered in choosing a common language.
- Level: 3
Video Lesson: The Importance of English Proficiency
- Title: English as an International Language
- Description: The head of a human resource management group explains why English proficiency is important when working for the OECD.
- Level: 3
Video Lesson: The Importance of English Proficiency
- Title: The Pros and Cons of a Common Language in the Workplace
- Description: A young man talks about the advantages of using a common language at work and how it bridges miscommunication.
- Level: 3
Video Lesson: Product Design and Innovation
- Title: Developing Race Cars and Aerodynamics
- Description: The CEO of Williams F1 describes the kind of vehicles being developed by his company.
- Level: 3
Video Lesson: Product Design and Innovation
- Title: Hybrid Systems Technologies
- Description: A company executive explains why his team remains the most capable in in-house battery management.
- Level: 4
Video Lesson: Product Design and Innovation
- Title: New Regulations Inspire Hybrid Race Cars
- Description: A company executive explains where the idea for developing hybrid systems came from.
- Level: 4
Video Lesson: Successful Innovations
- Title: Elements of Successful Innovation
- Description: A company executive talks about how involves having a can-do innovation attitude and being creative in the right areas.
- Level: 3
Video Lesson: Successful Innovations
- Title: The Hybrids Technology and Public Transportation
- Description: A company executive explains how the technology used in race cars is applied in other types of vehicles.
- Level: 4
Video Lesson: Successful Innovations
- Title: Road Safety Simulator
- Description: A company executive describes how a technology center helps to promote safe driving in Qatar.
- Level: 3
Video Lesson: Continuing Innovation
- Title: Some Difficulties in Technological Innovation
- Description: A company executive outlines the challenges encountered in developing new products.
- Level: 3
Video Lesson: Continuing Innovation
- Title: Improving and Doing Exceptional Things
- Description: A company executive explains why it's important to adapt to changes and always move forward.
- Level: 3
Video Lesson: Continuing Innovation
- Title: Encouragement Towards Innovation
- Description: Students speak their views on how companies can continue to innovate and develop products.
- Level: 4
Video Lesson: Import-Export Business
- Title: A Business in Agriculture
- Description: Managing director David Sheppard describes talks about his company and what products it offers.
- Level: 7
Video Lesson: Import-Export Business
- Title: The Effect of Exchange Rates
- Description: The managing director of a company talks about how different currencies affect business transactions.
- Level: 5
Video Lesson: Import-Export Business
- Title: The Effect of Interest Rates
- Description: The managing director of a company shares how competitive interest rates make their business profitable.
- Level: 3
Video Lesson: Import-Export Business
- Title: The Effect of Taxation
- Description: The managing director of a company talks about how corporate taxes affect the handling of profits.
- Level: 3
Video Lesson: Maintaining Market Presence
- Title: Market Influences
- Description: The managing director of a company describes how supermarkets play a role in the pricing and sales of a product.
- Level: 3
Video Lesson: Maintaining Market Presence
- Title: An Unexpected Cost
- Description: A managing director describes how a regulation in the agricultural industry caused additional expenses to his company.
- Level: 4
Video Lesson: Maintaining Market Presence
- Title: The Future of the Cereal Production Industry
- Description: The managing director of a company shares his opinion on how he sees this type of business in the years ahead.
- Level: 3
Video Lesson: Maintaining Market Presence
- Title: Dealing with Financial Issues
- Description: Students suggest actions on how a company should handle financial problems.
- Level: 3
Video Lesson: Sustainable Development
- Title: Taking a Leadership Program for Sustainability
- Description: A director explains the benefits of having a program that helps leaders understand the challenges of sustainability.
- Level: 4
Video Lesson: Sustainable Development
- Title: How Organizations Benefit from Being Sustainable
- Description: A director explains that being sustainable has its advantages but does not always work in favor of the organization.
- Level: 3
Video Lesson: Sustainable Development
- Title: The Role of an Organization in Sustainability
- Description: A director describes the areas and conditions being studied by the students of a leadership program.
- Level: 3
Video Lesson: Sustainable Development
- Title: Organizations That Make an Impact
- Description: A director speaks about working with influential global companies on making changes in order to solve problems.
- Level: 3
Video Lesson: Sustainability in Practice
- Title: A Sustainability Leadership Program for Employees
- Description: Employees from companies around the world talk about why they joined the Cambridge leadership program.
- Level: 3
Video Lesson: Sustainability in Practice
- Title: Best Examples of Sustainability in Practice
- Description: A director names some companies that are successful in being sustainable.
- Level: 3
Video Lesson: Sustainability in Practice
- Title: The Role of the Individual
- Description: A director discusses why a consumer plays an important role in investigating companies.
- Level: 3
Video Lesson: Sustainability in Practice
- Title: Future Challenges Faced by Business Leaders
- Description: A director shares her thoughts about people's attitudes toward the three pillars of sustainability.
- Level: 4
Video Lesson: Sustainability in Practice
- Title: The Importance of Sustainability to Companies
- Description: Students explain why they think it is important for companies to be sustainable.
- Level: 3
